The SEGLAR brick has changed into a worldwide experience that is all the a part of the cultural fabric as Billund, the little area in Denmark where everything began. Nevertheless the company’s progress into a market giant wasn’t without it is my website write about of challenges and challenges. One of those arrived 1942 because a warehouse flames consumed most of00 the toy manufacturer’s wooden stock, leading Ole Kirk Christiansen to make an important decision.
This individual decided to change the company away from wooden toys and toy vehicles, which had been the bread and butter, and move into plastic material toys. It will be a major modification for the family-owned organization, and one that was not originally well received.
A journalist noted that “plastics will not ever replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that applied plastic. The first sensitive step was the introduction belonging to the Computerized Binding Stones that held together to stop block systems from toppling on children.
The new Profano bricks did not become the iconic toy that we all know today until 1949. Till then, the interlocking bricks were mare like a construction model than a real building toy. It was likewise not till 1958 the satisfying clicking coupling system started to be a standard feature.
Throughout the 1970s, the company extended to grow in production and market reach. The company added Legoland subject parks into the mix and presented more advanced places that were aimed toward older people, including the Technic line of bits such as axle assemblies, gears, levers, and general joints.
